One of the biggest obstacles that bloggers face is how to increase traffic. I can’t count how many times I have seen or been asked by a blogger about increasing traffic. Then I go to their blog and it’s obvious. The don’t use keywords to increase traffic. They don’t use keywords at all or they use keywords that are too competitive.
Using Keywords for Search Engines
Keywords are important. A keyword is a word or phrase that people type into the search engines to find information they are seeking. It’s how search engines like Google determine what results to show you.
Keywords when used properly with SEO and researched thoroughly for competition and search volume can help you get found in the search engines and bring you organic traffic. If you aren’t using keywords correctly, you are missing this organic traffic. Organic traffic can be huge!
How to Use Keywords to Increase Traffic
There are two steps to use keywords to increase traffic.
- Keyword Research
- Implementation of keywords into your
I have been using Jaaxy Keyword tool for years! Hands down Easy and Accurate!
How to do effective Keyword Research!
You need a good keyword tool. Not a keyword suggestion tool. Many get these confused. There are a ton of free suggestion tools out there. The problem with these is they don’t give you the actual stats that will let you know if you even have a snowballs chance in hell of ranking for that keyword. There could be thousands of people competing for that keyword or there could be no one searching for that keyword at all. That’s like shooting in the dark.
Good Keyword tools usually aren’t free, but they aren’t that expensive either and they pay for themselves over and over. If you aren’t willing to invest into a good keyword tool, you might want to stop reading right here. But seriously, us bloggers need good tools to succeed.
I use Jaaxy keyword tool and I love it. It tells me how many people are searching, how many websites are competing and even gives me a green light if it’s a go! If I get a red or yellow light, it’s a not go. It doesn’t get much simpler than that.
Would you open up a hair salon and not buy scissors or clippers or a hair dryer or styling products. Would you really?
I have to mention here that long tail keywords are the most effective, but I cover that in another blog post where I give you examples of long tail keywords.
Also please note not all keywords, even it search results show them well, perform the same. There is a difference between a information keyword and a buyer keyword. Understanding your audience and where they are at in the buyer process helps with this and we talk about that here in our Buyer Keyword Upgrade.
Where to Put Keywords in A Blog Post!
Where you put your keywords in a blog post is the implementation phase. If you want to use keywords to increase traffic, this is a must. This is on page SEO. Below are a few places where you should be using your keywords. Please do not keyword stuff. It needs to sound natural and make sense.
- The keyword should be in your title
- The keyword should be in your first paragraph
- Use keyword in your subtitles (H2 and H3 tags)
- Your images should be saved using your keyword as a title
- Keywords should be in your alt image tags
- Keyword should be tossed around naturally in the post itself
It’s good to have a Blog Post SEO checklist to refer to until this becomes a habit for you.
So you can use keywords to increase traffic from the search engines. If someone tells you you don’t need keywords tell them to go home. On some days, 70% of my traffic comes from the search engine. That is a lot of traffic I would not have if I ignored keywords. A lot.
Invest into your business and get you a good keyword tool like Jaaxy. It will help you target and grow your audience in the long run and a blogger that is still holding back because of the cost is actually losing money, not saving it.
Below Is a Video where I show you what Jaaxy can do. It does a lot more than keyword research.