Finding a niche is probably the hardest thing to do when you’re first starting out because you probably have either a ton of ideas or none at all.
Maybe you like a lot of random things but haven’t really pin pointed one specific thing that you want to make your niche?
I was reading in a group that about 95% of new blogs fail.
That’s absolutely true I bet.
I’m looking around at these bloggers and what they write about and they haven’t targeted anyone.
They’re writing about everything from crafts to movie nights with the kids.
The poor people don’t know their market.
You cannot just start a blog and start writing about healthy teeball snacks and laundry hacks and think you’re targeting anyone.
You’ll be chasing pageviews you’re whole blogging career that way.
It’s on the fast track to nowhere.
You’ve got to know you niche and you’ve got to target a specific audience.
Just targeting a broad group of people like moms, Christians, US citizens – is like WAY TOO BROAD.
You’ve got to get down to the micro niche audiences.
When you have a targeted group of people interested in your specific micro niche – you are more likely to captivate them and get them to stick around.
Another advantage to having a micro niche subject is that you can rank a lot quicker in search engine results.
A blog that is targeted at one specific thing is more likely to rank because of its relevancy over a blog that is about ten different things.
Well really, you don’t need to be an “expert” in the sense that you’ve got to have a ton of schooling or anything.
You really just need to find a targeted area of interest that you relate too and have experience in.
Maybe you’re growing in an area of your life?
You need to think about what your passions and problems are.
What do you talk about, think about, cope with, have an interest in?
Let Me Give You An Example of Finding a Niche
When I was first starting out, I was just coming out of a horrible breakup.
I found myself on a forum of women where I was introduced to a dating coach named Paige Parker.
After going round and round with her in this forum about my problems, I ended up buying her book, Dating Without Drama.
My journey into dating began right there.
I began participating in the forum more and found myself helping a lot of women through the same issue I had dealt with in my previous relationship.
This book had allowed me to heal and gain knowledge in an area that was helpful to other women.
I started writing articles on a site called Ezine, one after another, I just started pouring my heart on this particular dating topic.
I started using my affiliate link to her book so that women could find it and purchase it.
These women started emailing and I started referring her book to them as well.
Things were going great, that is until a few months later when I found myself going through another relationship struggle.
This time, I got dumped pretty badly.
I started searching online for “ways to get my ex back” – yes, I was desperate…. keep reading..
I ended up purchasing another book called Bob Grant’s Get Your Ex Back!
Boy did I learn a lot from that book!
So here I was, reading these books in dating and relationships and participating online with different women in the SAME niche.
But to me, it wasn’t a niche at the time.
It was just something I had an interest in and I liked helping others with.
Are you seeing where this is going?
I was becoming an expert in a niche and I was loving it.
These women were messaging me and emailing and following my articles online!
One day, all these articles that I had written online took a major crap!
The site I had published them on decided to pull the plug and all my articles went bye-bye.
Lesson learned, no more third party websites controlling my content!
At this point I had a following, I had women emailing me and looking for me on this forum so what did I do?
I decided to build myself a blog and a legend was born!
Okay, maybe not legend, but I sure was rolling in the popularity and prosperity!
Fast forward a few later, I found myself wanting out of the dating niche.
I was going through A LOT of things in my life and the last thing I wanted was to deal with dating.
I was making a ton of money at the time, close $10,000 a month, but the niche wasn’t making my heart sing anymore.
Someone making $10,000 a month online certainly knows a thing or two about making money on the internet…
I began slowly drifting away from the dating niche and found myself more and more helping others to make money online too.
I decided to start THIS website at the same time I was running my dating site.
I was finding I had more of a passion for teaching than I did dating and relationship coaching.
So in 2014, I sold my dating site for a VERY PRETTY PENNY!
Blogs are worth money!!
If you build them right that is…
The ticket to choosing a niche is choosing something that you genuinely have an interest in.
I built that blog into a rockstar with a huge following because I had passion, interest and a love for the topic and people in the niche.
Choose a topic that you like to talk about with others.
For me at the time, it was dating.
Now, it’s blogging and affiliate marketing.
I’ve been able to grow this into a blog that generates even more money!
I hand out money to myself, my partner and my affiliates every single day and I LOVE IT!
I’m not only generating an income for me, but I help others make money too!
I’ve got a following, a niche I love and my own forum again.
You need to understand that YOU are that money in the niche!
You are more than product reviews of shower curtains or sponsored tampon posts.
You owe it to yourself to …
The audience will chase you down just the way they did with me, when you stay authentic.
I’ve built two successful blogs with two very large, and very targeted followings.
I don’t have a sales funnel.
I rarely send an email.
I’m just me and the real me loves all this!
I’m active in my group daily and I love hanging out with like minded people!
Don’t try to be anything other than who you are.
Learn, share and give back to your audience.
That’s all I did.
I stuck to one topic.
I shared my heart with my readers.
I used affiliate links.
I made a ton of cash.
That’s what the blogging life should be!
A successful blogger is one that has targeted their audience and captivated them with their authenticity in a certain area.
It doesn’t take a bunch of head knowledge of blogging, SEO and internet marketing – it takes leaning into the blogging life and just allowing things to naturally build upon one another.
I didn’t know how to build a website when I first started out…
I didn’t know anything about anything…
All that came to me as I just continued perusing my niche.
Any good beginners blogging course can teach you the basics of SEO, keyword research and how to build a website… that’s the little stuff, seriously!
What you need to learn is how to choose a niche you love and flow in it!