All keywords are not created equal. Some just get you traffic, while others get you sales. Finding keywords that convert to me means more than finding keywords that just drive a ton of traffic. Sure we all like traffic, but if it’s not making sales, what’s the point. I would rather have less traffic and more sales.
Many affiliate marketing beginners miss the mark on this one. They are taught to look for keywords with high search volumes and low competition. They find these keywords, incorporate them in their blog posts and traffic starts to pick up. A few months go by and no sales. They throw in the towel and figure this affiliate marketing stuff just doesn’t work.
It’s not that it didn’t work, it’s that they weren’t finding keywords that convert or using buying keywords. I don’t focus so much on high search volume. I would rather have a keyword that gets fewer searches and converts to money in my pocket. I will give you an example.
Let’s say I found a keyword that converts, what I call a buying keyword, but it only gets 100 searches a month and only about 20 of those are estimated to land on my site. If it’s a buying keyword, that means the customer is ready and has their credit card out. 15 of those 20 actually buy from me. It looks like this below.
The Affiliate product I am selling pays me $30.00 per sale.
I sell 10@$30.00 = $300.00 per month.
I have 10 blog post up using buying keywords
What are Buyer Keywords
What are buyer keywords is a very good question. They come in many forms depending on your niche. Let’s say for example you were blogging about high blood pressure and you affiliate product was a supplement to help lower it naturally. The keyword “natural remedies for high blood pressure” gets over 9500 searches per month. Sounds good right?
Well no, not really. If I am searching for a natural remedy, I am just looking for ideas. The keyword “natural supplements for high blood pressure” only gets about 300 searches. Might not seem that great considering it’s estimated that only about 50 of those will land on your site. 50 visits in a month might not seem like a lot, but those 50 are searching for something specific. When someone is searching for something specific, they are usually ready to buy.
Understanding how the reader searches and how that search determines exactly where they are at in the buying funnel is important. Are they just gathering information or do they have their credit card out and are ready to make a purchase.
Obvious Buyer Keywords
There are some keywords that are just obvious keywords. Words that you add to you keyword like, download, buy, join, pdf download, things like that. There was a hot product a couple years ago called The Magic of Making Up. People would search for it by name. Searching for it by name does not necessarily mean a person is going to buy. However if I was searching for “download the magic of making up”, I would be more likely to be ready to buy.
Long tailed Very Specific Keywords.
Let’s say my niche is bathroom decor. I could search use a keyword like “purple shower curtains” and it gets about 3000 searches per month. Purple shower curtains in pretty broad. Broad does not convert very well. Now if I targets something like “purple polka dot shower curtains”, it gets a lot less searches, but if someone is looking for a purple polka dot shower curtain and I have one on my site, there is a good chance it’s going to sell. When finding keywords that convert, think longtailed.
Then I write another blog posts on something like purple and green shower curtains. Rinse and repeat. Very specific, long tailed keywords convert. I want to add here that beautiful images also help convert your sales. You can read about how imortant images are in your blog posts here.
When finding long tailed keywords that convert, a good keyword tool is priceless. They are not all created equal. I use Jaaxy keyword research. Take note, Jaaxy keyword research is a buying keyword!
To convert more sales on your blog, you need to have a good understanding of buyer intent and how the buyer that is ready to make a purchase conducts their search! Large search volume numbers is your keyword research may bring you traffic, but if that traffic isn’t buying, what is the point?